Look And Feel

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What kind
Individual homepages
Club site
Family page
Companies and Organisations

Golden rules
Planning
Web space
Software
Concept and structure
Look and feel
Interactivity
Timescale

Look And Feel
This is closely related to the previous point and how sturcture is translated into a navigation system using HTML. You need to be think about whether frames will be required and if so, how they will be designed. If not, think of a consistent means of navigation to help users find their way around.